You’re running a small business, and your time is precious. Marketing your brand is just one of the things on your to-do list and can take up a lot of your time.
You are probably reading this article because you are considering outsourcing some of the marketing tasks.
As a business owner you have to make sure your marketing team is doing its best to promote your company and bring in leads to the sales team. You want to keep control over marketing activities, and you want to keep costs low. But is keeping it in-house for those reasons the best approach?
The advantages of outsourcing your digital marketing efforts:
Cost-efficiency AND “control” – A good digital agency works with your team
Digital marketing agencies are often more efficient than an in-house marketing team and at times even at a lower cost.
Good agencies also assist in creating systems to make sure your company still has control over activities and the reputation of the company.
On one hand you have the benefit of the expertise of a Digital agency – on the other hand a Digital Agency is only as effective in getting you to your goals if your internal team is ready to run in setting up the internal follow-up processes.
With the right agency, you still get complete access to all of your data and learnings — no hidden fees and total transparency.
And a good agency will rely on you and your team’s knowledge of your business to build a successful campaign. Besides, who knows your company, product, or service better than your internal employees? They can bring a true passion and some on-the-ground knowledge to your marketing efforts.
Measurability
Many marketing initiatives are executed with a shotgun approach. “Let’s try a lot of things and see what works.” But when something eventually does work do you know why? How much did you spend versus how many new customers you received?
With this approach you’re most likely wasting money and not getting the most out of your marketing efforts.
When you outsource marketing to a qualified digital agency, they will report to you on a weekly, monthly, and quarterly basis. They know if a campaign works and why and will have the numbers to prove it.
Time and Focus
Focus: When launching a business, it’s critical to do what you are good at. If you’re great at creating a product, then focus on that and let experts in their respective fields come in and execute other business functions.
It is common practice already to outsource your development team, accounting team, customer service, and many other facets of business. Doing so saves overhead, commitment, recruiting time, training time, and expenses of full-time staff, while allowing you to tap into experts without all the associated expenses. Why not do it with your marketing.
