Researched and Written by Michelle Naudé
In my research of what the best media is for small business it is clear that for small businesses Digital Marketing is absolutely invaluable!
Advertising works!
We all know that we need to advertise….. and those in the know, knows that it is an investment not an expense! It is the only way to grow your business. Advertising’s only “job” in the end is to generate good quality sales leads.
Why Digital Advertising?
Whilst traditional media such as print and radio are great for awareness, their efficacy is hard to track, and in general terms these media are often expensive and hard for the small business to reach.
And then you ask yourself if you’ve spent the money: how do I know if it worked?
Digital marketing gives you the ability to expand your reach to attract even more customers.
With traditional marketing methods, your reach is often limited by the scope of your ad space. For example, if you advertise on a billboard, only the people who drive pass that billboard will see your message.
However, online marketing allows you to reach potential customers across the world and isn’t limited to specific publications or audiences.
But does Digital Advertising work?
Digital advertising has changed the face of marketing and often gets the label of “complex” or tainted with the same brush as social media content that “does not work”. How often have you heard – “I have been posting daily in our company social media, sharing and liking and boosting and have yet to sell a single product from it.” Herein lies the biggest problem – do not confuse a social media presence (Facebook Page, Twitter Page, Instagram Account) with Paid Digital Advertising.
Paid Digital Advertising Is The Way To Go: Paid Digital Advertising allows you to promote your business to the people you actually want to and not just the people that come across your business by coincidence.
Since Internet marketing allows you to expand your reach, it will also help you increase brand awareness. Digital marketing helps more people learn about, recognize, and ultimately choose your business.
Even if a user isn’t ready to become a customer the first time they come into contact with your brand, they will be more likely to remember your company in the future. They may even recommend you to friends, family members, or business contacts who need your services.
This is extremely powerful since people trust word of mouth recommendations more than any form of traditional advertising.
This brings us to the best part of Digital Advertising – Targeting!
Can you honestly say that you know who visited your website, who saw your print ad or who read your blog? Targeting on Facebook is so detailed that we can model your ideal client, actually find that client (and many others like that) and then only show your adverts to them.
This means we are effective: we reach the right target market, and we are efficient: we can measure our success – this is not a spray and pray approach – this is targeted, measurable and effective advertising.
In other words, Internet marketing earns you more qualified leads. The people who visit your website as a result of your digital marketing efforts will be more likely to purchase and become loyal customers than those who hear an advertisement on the radio.
This will also help your business make the most out of your marketing spend because you won’t waste money trying to reach people who aren’t interested in your products or services.
Which leads us to another strong case for Digital Advertising for small businesses – efficient and effective means you get Bang for your Buck!
Return on your Advertising Spend is the most important criteria. Simply put the question is: Did you generate sales leads that would allow your business to grow? If the answer is YES then you are on the right track and your next step is to refine the approach. If the answer is NO (which it sometimes is) – then at you know exactly what not to do and can again refine and change your approach.
Lastly – Digital can be tailored to your needs – short lead times, easily customisable, ultimately open for refinement and tweaking AND easy to turn on and off as you learn to cope with the number of additional leads.
Why digital for Small Business?
It is:
Targeted
Measurable
Effective
Affordable
Tailored to your needs
If you are convinced but do not know where to start or… if you have tried your hand at Digital Marketing and it is simply too intense or too complex,then let purplefirefish help you put a digital marketing plan together.
Do not wait a moment longer to start generating quality leads for your business, to grow!
Click on the FREE CONSULTATION button to set up a 30minute FREE strategy consultation – we’ll simply chat about your business, your ideal client and the best possible solutions for your lead generation. The best 30 min you’ll spend this week.
References:
https://www.webpagefx.com/Internet-Marketing-Strategy.html
